top of page
  • Writer's pictureMohammed Basheer

Being the Source: Human Originality in the Age of AI

In the digital age, Artificial Intelligence (AI) has become an integral part of our lives. From search engines to social media algorithms, AI is everywhere. But as AI continues to evolve, there’s a growing concern about its impact on human creativity and originality.

AI's efficiency can thin the line between imitation and innovation. But the line will always exist.

AI has made significant strides in content creation. Through machine learning and natural language processing, AI can generate content that appears original. However, this ‘originality’ is a blend of existing data, making it more of an imitation than a true innovation.

AI-generated content has its advantages. It doesn’t experience writer’s block or burnout, and it can generate text in many languages, topics, and styles. But it also has its limitations. The training data doesn’t go past a certain date, making it unlikely to produce accurate information on current affairs. More importantly, AI content lacks human emotion and original thought.

The Uniqueness of Human Creativity

Human creativity involves a level of originality and individuality that is not possible for AI to replicate. The thoughts, ideas, and expressions that come from the human mind are unique and cannot be replicated by machines. Moreover, human-written content has a degree of opinion to it, making the text unique.

Human writers can break the mould and create content that stands out from the rest. They can make connections between seemingly unrelated ideas, something that machines can’t do on their own. This isn’t just limited to human-created content; humans can better grasp the creative process, which is an essential part of content creation.

The Future of Content Creation

As AI continues to evolve, it’s easy to imagine a future where AI content is everywhere. But this doesn’t mean that human creativity will become obsolete. On the contrary, it highlights the importance of human originality.

Just like how we feel nostalgic about our childhood, people might one day feel nostalgic about human-created content. This nostalgia stems from the realisation that there’s something inherently human about original thoughts and ideas, something that AI can’t replicate.

So, keep creating. Keep innovating. Keep being the source of originality. Because that’s something only humans can do.

Supporting Data

  1. A study by the Marketing Insider Group compared human, AI, and hybrid content. They found that while AI excels in speed and cost-efficiency, human content wins in creativity, quality, and trust.

  2. Another report by GRC compared AI and human content creation. It highlighted that AI-generated content lacks human emotion and original thought, which are key elements of unique, human-written content.

  3. An SEO experiment and analysis found that human-written content ranked better than AI-generated content. The average ranking for AI-generated domains was 6.6, while human-written domains had an average ranking of 4.4.

At Black Copy what truly sets us apart is our mindset to see the power of hope, people and beauty.

While AI has its place in content creation, it cannot replace the uniqueness and originality of human creativity. As we navigate through the digital age, let’s not forget the value of human originality. After all, it’s our original thoughts and ideas that make us truly human.

Recent Posts

See All


Rated 0 out of 5 stars.
No ratings yet

Add a rating
bottom of page